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The Canadian team and others need compelling, client-facing proposal materials that clearly articulate how PwC’s PDM methodology is differentiated, especially after the transition away from BXT as a branded methodology. Current materials are seen as too internally focused and very "we have a standardized method and assets" centric (competitors have it too), lacking a strong external marketing narrative that highlights unique value for clients.
There is a gap in messaging that explains how PDM enables business transformation in a way that stands out from competitors like IBM or Accenture, who also offer standardized methodologies and similar tools. The team wants to emphasize PwC’s integrated approach, human-centric focus and remaining BXT ways of working / difference makers, and transformation advisory strengths.
Existing proposal content is often generic, technical, or focused on internal quality/risk management, rather than on business outcomes, client experience, or the “difference maker” elements that BXT previously provided.
The lack of concise, client-ready materials makes it harder for teams (especially in Canada and potentially other territories) to win proposals, particularly in competitive markets where price is not the main differentiator and technical scoring is critical.
There is also a need to align new materials with global branding (Momentum) and ensure they are easy to use, versioned, and adaptable for different markets and proposal sizes.
Aleksandra Yujaninova
| Workspace Territory | Canada |
Hello all, while the Global PDM team are aligning on more materials to provide benefit-focused guidance on this change, we would like to share the following slide to help with an overview of BXT to PDM differences.
Hi Team,
We had an interesting chat with MX team: they have mentioned that they do not understand what differs PDM form BXT and they would like to understand how it should be communicated to internal teams and clients?
Kind regards
Olek
Two more points from my side based on discussion with Paweł, Brian and few territories:
We need to have clear split in pursuit material about delivery scenarios (in PwC Jira or in client PPM (not only client JIRA): pros & cons.
We need to have more clarify about how project handover should be done if we are delivering in PwC Jira [as a process and approach as this question will be asked by all client during pursuit phase and we need to have clear response]
As a part of Bangkok training we have received two big paint points where GTM Materials needed:
1. Client mandated methodology: how to convince client to use PDM instead of their own delivery methodology [delivery approach].
2. Difficulty getting PwC tools instead of client's Jira or other tools: what kind of benefits client will receive by delivering using PwC PDM Concourse and Jira Cloud.
we’d need in slides and word format for our clients
Ideally - in slides and in word please!!!